Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
Naive Posting — never under estimate my love for hugo boss
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Joe Lycett reveals impact of legally changing his name to Hugo Boss - The Irish News
Joe Lycett: Changing my name to Hugo Boss has been a headache | London Evening Standard | Evening Standard
Don't Boss Hugo! – Geoff Palmer – Award-Winning Author
Comedian Joe Lycett legally changes his name to Hugo Boss
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Joe Lycett changes name to Hugo Boss - and admits it's a bit of a 'headache' - Daily Record
BBC radio host changes name to Joe Lycett on back of Hugo Boss stunt - The Irish News
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
